So goes the first line of '9 to 5', the title soundtrack song to the film Working Girl.

No, not another post about my musical tastes but one about how out dated the concept is that we're all living in a business world structured around an eight hour day. Globalized communication networks, the backbone of the internet, have shrunk the world into a single inter-connected market place where successful organisations operate 24 hours a day.

The internet is a great leveller and you no longer need to be a geographically dispersed company to become a global player. What you do need however is a 'global' website, localized to the geographical territories where you want to operate, and the confidence that it's available and working for you 24/7/365.

Unless you want your IT/web team to be working all hours that confidence only comes from working with a support partner who offers that service. We didn't want to work nights either so we opened the office in Auckland. When we sleep they're awake and when they sleep we're awake - and we even talk sometimes in between, perfect!