I have become a little obsessed with Google Analytics recently. I find myself trawling the screens of data trying to find out everything I can about those using our sites. I haven't done anything sensible like create some goals or add some filters to take out all of my visits. No, none of that. I just hack around with a big statistics machete making a mess and understanding less about our users all the time. Given that we do understand what analytics are for and how to use them I decided to take a step back and do it right.

Just thought you might like to know - I'm watching you!