I was at the Immediacy Partner Day on Wednesday in London and met the new owners (Alterian) for the first time. The mood amongst the Immediacy, sorry Alterian as they now are, staff was very buoyant. Alterian has come in and appears to have taken the time to understand the businesses - Immediacy and Mediasurface - and rationalised the operations to act as one company. The upshot of this is one support team, one product management team, one sales team etc. which broadens the offering the partners can provide.

It was a very interesting day not least as the team demo'ed the new version 6.1 and then presented their vision for the integration of the Alterian Digital marketing software into the WCM offerings.  If Alterian achieves what they are planning we will see some very innovative and exciting functionality in the WCM platforms some time next year.