Apparently there is a new game in town, content intelligence. This is a 'new' discipline described as the meeting of content management and business intelligence. The concept is that content management has traditionally been concerned with unstructured data and business intelligence with structured data. I'm not sure I agree with that but what do I know?

I realise that this has actually been going on for some time and that some of what we do could easily be filed under the CI heading I thought it was interesting that a new buzz phrase is necessary but I guess it's not as bad as the description I heard about CI providing 360° vision on business data and text - whatever that means.

I have to get back to some out of the box green field blue sky planning to transform visionary paradigms in order to streamline leading-edge ROI and extend impactful synergies to help achieve brand distributed mindshare with the objective to productise proactive vortals blah blah blah...

Actually I think we might call our Obtree site analysis  tool the Content Intelligence Tool. How about that for adaptive commercialisation?