I have just watched an interesting video from the Episerver Day 2009 conference entitled ' The End of Web Content Management and Other Welcome Developments' in which Tim Walters from Forrester tells why he thinks web content management has reached the end of its usefulness and what we need to replace it is WEM; web engagement management or web enablement management (working title obviously).

Many of the suggestions Tim puts forward are easily achieved with Episerver tools such as  community building using Episerver Community or making the authoring interface more user friendly with Episerver Composer  (check out the YouTube video for this). Not that Tim was highlighting Episerver as good at these.

Having worked with many WCM platforms over the past 9 years I am very impressed by Episerver and their approach to the market. It won't suit everyone but it is much admired in the Mimtech office and by several of our clients including the British Council. 

I  agree with much of what Tim Walters has to say and we are definately seeing a move towards greater customer engagement and a recognition that a web site is not an IT tool but a marketing and CRM tool that is constantly evolving and adapting to the needs of customer.