15 January 2009 by John Macfarlane
Here at Mimtech HQ we're all about the content. We love content, amongst other things. We also love technology and we especially love that most symbiotic of relationships where technology meets content.
He said...
She said...
..and so on.
We love the way we can manipulate, enhance and deliver content via technology, it's kind of what makes us tick. But despite all the advances in media and internet technologies what we do with the content once it has been rendered to the browser has not evolved dramatically since the mid 1990's.
You may think this sounds odd and may be questioning the whereabouts of my glass sphericals but it's true. We view it, we look at it, we read it. Once it's there it's there and viewing it is pretty much, in the grand scheme of things, all we can do.
Imagine, though, if there was another layer of functionality, imagine if we could then click on the content and do something else with it beyond the browser. Imagine if we could click on a set of contact details and add those directly to our Outlook address book or click on an event and add that directly to our calendars? Well guess what, now we can!
Enter Microformats!
Microformats are a way of presenting common types of content using already existing web markup standards so that it can be easily recognised and extracted by software other than the browser. I won't ramble further but instead point you to these links for further info and ask that you watch this space, I'll report back once I've had a good play about.
http://visitmix.com/Articles/Microformats-The-Quiet-Revolution
http://microformats.org/wiki/Main_Page
John
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